Happiness Is Inc. was started as a way to help us form deeper connections. To the moments that make us smile. To the places we love. To the activities we live to do. But, most importantly, to ourselves and to each other. Modern life is busy, fast-paced and stressful. There’s never been more of a need to slow down and be present. Our founder, Gordon Carton, remembered a time when life wasn’t so rushed. At 95 years of age (not a typo!), Gordon founded Happiness Is Inc. with the help of his granddaughter Andrea. Recognizing the deep happiness his love of country had given him over the course of his life, he wanted to share it with others. His passion was the cornerstone of our business: Gordon knew it was impossible to have a lifetime of happiness, but we can each connect to the moments of happiness that we have in order to live more fulfilling lives.All of our gear is designed to connect people to those moments and the joy that comes from them. Why? Because we know happiness is contagious, and that when we each take the time to connect deeply with the things that bring us joy, the happiness we find is passed on to those around us.Gordon passed away in 2017, but his legacy lives on with his granddaughter and Happiness Is Inc. Chief Happiness Officer Andrea. Leading a small group of women working to do the right thing, the Happiness Is Inc. team is dedicated to making high quality casual and athletic wear that makes you feel happy about your purchase.
We value being able to control the manufacturing process and knowing the craftsmen and businesses that we are supporting along the way. In our early stage, as a brand, picking up an off-the-shelf product and decorating it would have been inherently easier…but being easy isn’t necessarily being right. We also don’t experience the cost efficiency achieved in the volumes that bigger apparel companies do, but we feel it’s worth it to know that your garment was cared for along the way. We may have to say we are sorry on occasion (we are Canadian after all) for higher prices, but we think you believe in the importance of supporting the little guys too.